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The Simple SEO Blueprint
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Module 1 – Introduction
Welcome to The Simple SEO Blueprint
The Simple SEO Blueprint Strategy
Understanding the Long-Term Game
Mindset & Attitude Towards Your Website
Black Hat SEO – Red Alert
Relationship Between SEO Blueprint & Taking Action Online
Module 2 - Getting Started
Search Engine Optimisation 101
Relevance & Optimisation
Understanding the User Intent
Ranking Factors You Can/Cannot Control
Examples of Good/Bad Content
Tools You Will Need
Module 3 – Setting Up Your Website
Using An Existing Blog
Aim Small, Miss Small
Understanding the Pillars of Your Site
Live Examples of Pillar Pages & Well Structured Sites
Building Your Website
Researching Your Homepage & Pillar Pages
Creating Your Homepage
Creating Your Pillar Pages & Blog Structure
Setting Up The Pillar/Silo Page
Module 4 – Keyword Research
Introducing Jaxxy
Understanding Intent Behind Keywords
Low Hanging Fruit/Long Tail Keywords
Research: Broad Search Terms
Research: Long Tail Keywords
Research: Buyer Keywords
Research: Understanding Competition
Starting from The Bottom
Do Not Overthink The Process
Module 5 - Creating Content
Researching Content
Creating Natural Content
Rich Content Structure
How To Write Content
Writing Tip – FAST Writing
Module 6 – Search Engine Optimisation
Google Understand Context
Injecting Keyword Rich Content
Internal Linking
External Links & Referencing
Headlines & H Tags
Image Optimisation
Bullet Points & Menus
Meta Description - Search Engine Results Pages (SERP)
Mobile Responsiveness
Backlink Building – Basics
Backlink Building - Starts with Your Content
Module 7 – Putting It All Together
Failing Forward & Learning By Doing
Committing and Understanding Business
Go Back, Rewatch, Rinse and Repeat and Implement
Module 8 – Backlink Masterclass (Upgrade)
Backlinks = Higher Rankings, Period!
Link Building: Criteria of Links
Finding Linking Opportunities
How To Get Links - Broken Links Strategy
How To Get Links - Value Adding Method
How To Get Links - Exploding Fresh Topics
Contacting Potential Link Creators
Contacting Potential Link Creators – Make It Personal