The Simple SEO Blueprint

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Module 1 – Introduction

  • Welcome to The Simple SEO Blueprint
  • The Simple SEO Blueprint Strategy
  • Understanding the Long-Term Game
  • Mindset & Attitude Towards Your Website
  • Black Hat SEO – Red Alert
  • Relationship Between SEO Blueprint & Taking Action Online

Module 2 - Getting Started

  • Search Engine Optimisation 101
  • Relevance & Optimisation
  • Understanding the User Intent
  • Ranking Factors You Can/Cannot Control
  • Examples of Good/Bad Content
  • Tools You Will Need

Module 3 – Setting Up Your Website

  • Using An Existing Blog
  • Aim Small, Miss Small
  • Understanding the Pillars of Your Site
  • Live Examples of Pillar Pages & Well Structured Sites
  • Building Your Website
  • Researching Your Homepage & Pillar Pages
  • Creating Your Homepage
  • Creating Your Pillar Pages & Blog Structure
  • Setting Up The Pillar/Silo Page

Module 4 – Keyword Research

  • Introducing Jaxxy
  • Understanding Intent Behind Keywords
  • Low Hanging Fruit/Long Tail Keywords
  • Research: Broad Search Terms
  • Research: Long Tail Keywords
  • Research: Buyer Keywords
  • Research: Understanding Competition
  • Starting from The Bottom
  • Do Not Overthink The Process

Module 5 - Creating Content

  • Researching Content
  • Creating Natural Content
  • Rich Content Structure
  • How To Write Content
  • Writing Tip – FAST Writing

Module 6 – Search Engine Optimisation

  • Google Understand Context
  • Injecting Keyword Rich Content
  • Internal Linking
  • External Links & Referencing
  • Headlines & H Tags
  • Image Optimisation
  • Bullet Points & Menus
  • Meta Description - Search Engine Results Pages (SERP)
  • Mobile Responsiveness
  • Backlink Building – Basics
  • Backlink Building - Starts with Your Content

Module 7 – Putting It All Together

  • Failing Forward & Learning By Doing
  • Committing and Understanding Business
  • Go Back, Rewatch, Rinse and Repeat and Implement

Module 8 – Backlink Masterclass (Upgrade)

  • Backlinks = Higher Rankings, Period!
  • Link Building: Criteria of Links
  • Finding Linking Opportunities
  • How To Get Links - Broken Links Strategy
  • How To Get Links - Value Adding Method
  • How To Get Links - Exploding Fresh Topics
  • Contacting Potential Link Creators
  • Contacting Potential Link Creators – Make It Personal
  • The Grind Of Link Building