Using LinkedIn Polls to Improve Your Business’ Marketing Insight

If you want to improve the marketing insight of your business, LinkedIn Polls come as a great opportunity. But, you need to know the right ways to use them.

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Know Your Audience

  • Get to know their goals

    LinkedIn Polls help you in knowing the goals of your audience. You will understand if they are planning on or are willing to make a certain purchase or do a certain thing.

  • Understand audience needs and preferences

    You can use LinkedIn Polls to find out the needs and preferences of customers. Ask about the problems they face, the issues that need to be resolved and the content they like to watch.

  • Create engaging content accordingly

    As you get to know goals and preferences, create content in a way that it attracts and engages your audience.

Learn Content Preferences

  • Know the type of content your audience prefers

    You can miss out on conversion chances just because you are not producing the content your customer wants to see. With LinkedIn Polls you can know what type of content your audience prefers.

  • Build stronger network

    Learning about content preferences keeps your audience engaged and allows you to strengthen your network.

  • Produce quality content

    Now that you know the preferences, you must have a good idea of whether your audience likes to view short films, BTS or simple documents.

Gather Feedback for a Product or Service

  • Know your performance

    You can use LinkedIn Polls to know how your product is performing in the market. Gather feedback from your audience to make better judgements.

  • Analyze the results

    Once you have the results, you can analyze them. It lets you know what is going well and what requires improvements.

  • Improve marketing strategy

    Feedback can be of great help to improve your marketing strategy. You can reshape your strategy, be more creative and address audience concerns.

  • Enhance product quality

    As you analyze, you can know if product quality is the issue. Enhancing your product quality means you are going to get better feedback next time.

Drive Interest and Engagement

  • Share and collect feedback on new ideas

    As you come up with new content or product ideas, you can share them on LinkedIn Polls to collect feedback from your audience.

  • Create new product/service accordingly

    When you have audience opinion, it is best to shape and create your new content, product or service accordingly. It ensures huge conversions and higher ROI.

  • Let people wait for the launch

    Sharing the coming soon news drives interest of the people. Sharing bits on the polls can make your audience exciting for the launch. Let them guess!

Get to Know Emerging Trends

  • Know if the customers are using a certain product/service

    As you come across a new trend in the industry or market, you can use LinkedIn Polls to find out if your audience is using a certain trending product or service.

  • Know if they like the new trend

    LinkedIn Polls help know if the audience likes a certain trend or the hype is for nothing. It allows you to rethink before you follow the trend.

  • Know if they would want you to follow

    When you are confused, LinkedIn Polls can let you know if your audience would like you to follow a new trend and offer a similar product/service.

Test Audience Knowledge

  • Shape educational content accordingly

    LinkedIn Polls are a great way to test the knowledge of your audience. This way, you can shape your educational content as per their level of understanding.

  • Fill the knowledge gap

    With the help of results, you are in a good position to fill the knowledge gaps instead of continuing with the same approach and losing your audience.

  • Improve your content marketing approach

    As you learn about your audience’s knowledge, you can improve your content marketing approach to offer them what they need to know and if they need to know.