No matter the video ad format, the video codec can be H-246, MPEG-2, and MPEG-4.

The audio type can be AAC or MP3.

The two video resolution that YouTube allows for video ads are:

640 × 360 (19:9)

480 × 360 (4:3)

The frame rate for a video ad is 30 FPS.

The maximum size of the video file you can upload is 1 GB.

These are the skippable ads. The total duration is 30 seconds, but a user can choose to skip it after 5 seconds. In TrueView ads, you need to choose either the In-stream or Discovery ad.

These ads cannot be skipped and can be played before, during, or at the end of the video.

These are short and non-skippable. It is only 6 seconds long and plays at the end of a video.

The first step is uploading the video you have created as the ad.

Create a Google Ads account. Use the same email as your YouTube channel and sign in. Click the

campaign tab and + button to create a new campaign. Choose ‘video’ as the campaign type.

Choose between different campaign goals that YouTube offers, such as traffic, leads, sales, and awareness, etc. As you reach here, you will see the list.

After setting up goals, give your campaign a name. It should be catchy. A large part of ad campaign success depends on the campaign name.

Choosing the budget type and amount lets you keep the ad campaign in budget. Schedule your campaign by entering the start and end date to get the total cost.

There’s a list of options from which you can choose your bidding strategy. Enter your bidding amount, and you are good to go.

You must choose where you want to display your video ads; this is known as network. There’s a list to choose from. Then, select language and target locations. You can choose which areas to include or exclude specifically.

Create an ad group and give it a relevant name as per your video content.

When targeting, the first requirement is choosing your people. Here, you decide your audience and demographics. In the audience, there are different audiences to choose from – Detailed demographics, Affinity audiences, Custom affinity audiences, In-market audiences, etc.

Choosing your content means picking up the right keywords, topics, and placements. It helps target the right audience and makes your ad appear in different places like YouTube channels, videos, and other places.

As the final step, upload your video and make your video ad campaign go live.

Select the ad format, i.e., Video or Non-video. (Video in this case)

You need to enter the display URL and landing page URL.

Create a compelling CTA and headline for your video ad. It must grasp the attention of users. Only then can you achieve your campaign goals.

As you save and continue, your ad starts appearing on the selected network in the chosen format. This way, you are ready to begin with your YouTube video ad campaign.