Making a Buzz with Your First Tiktok Ad

Amass tons of eyes on your product or service with the power of a social media platform.

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Strategize for Success

  • Study the Platform

    Ads work better when they’re built to suit the platform. Take some time to browse through TikTok and learn what makes it popular.

  • Be Raw and Organic

    TikTok users won’t appreciate manufactured content. They like seeing things through the lens of the average person. Tailor your ad to fit the kind of organic content that goes viral.

  • Be Relatable

    TikTok has a user base with a sense of community. Work it to its advantage by not coming off too strong with your message. Be relatable to get noticed.

  • Be Relatable

    TikTok has a user base with a sense of community. Work it to its advantage by not coming off too strong with your message. Be relatable to get noticed.

  • Be Relatable

    TikTok has a user base with a sense of community. Work it to its advantage by not coming off too strong with your message. Be relatable to get noticed.

Types of TikTok Ads

  • Brand Takeover

    Getting front and center is easy with brand takeover ads. TikTok will serve them directly to their users when they use the app.

  • In-Feed Video Ads

    Video ads play well to TikTok’s platform. Use them to attract your marketing audience as they browse through their daily feeds.

  • Filter Effect Ads

    Use ads that pop by using different lens filters and effects. Capture your audience’s attention and make them feel more connected to your brand.

  • Hashtag Ads

    Sneak on to a TikTok user’s screen by using hashtag challenges. Combine your ad with a trending challenge to get your name out there.

Building Up Your TikTok Presence

  • Make a Brand Account

    Reach out to your users using a brand account. In this day and age of social media, you have to make your self discoverable. Give them a way to actually follow you back.

  • Collaborate with Influencers

    There’s nothing more effective than having a follower in your arsenal. Collaborate with the major content creators and influencers on TikTok. You can get them to boost your buzz and make yourself more relatable.

  • Interact and Participate

    Use the platform to your advantage to create hype. Don’t just act like a support account, start interacting with users. Posting regularly on TikTok is a good way to get yourself trending quick and easy.

  • Boost User Content

    Use the perspective of your users to your advantage. Boost user generated content from your customers or use an influencer to make it relatable.

Set Up Your TikTok Ads

  • Know your Campaign Goals

    Have a good idea for what you want to achieve with your ad. Set goals and plan accordingly using the best approach.

  • Keep a Budget in Mind

    Be sure you know how to spend for your ad campaign. Choose your ad model as well as how long your want your ad to run.

  • Place Your Ads

    Ad placements are like the billboard placements of the digital world. Look out for spots where your ad can sit to get the most eyes on it.

  • Set Your Sights on a Target

    Ad targeting can take you places as an advertiser. You’ll stand to make the most conversions from users that fit your desired demographics. Reach out to the right people with ads that target for success.