Is your promotional video going to focus on the business itself? Then you need to incorporate what it does, its core mission, and employees that work for it.

You can also focus the video to target the products or services that the business provides. Start with the most popular ones and work your way to the niche.

Your promotional video is a great way to entice your target audience. If they like your offerings or like your goals, then they’ll be more inclined to respect your business.

If you want to tick all of the above boxes, you absolutely can. Just split your video into smaller segments where you focus on each thing.

A promotional video is based on a lot of voice overs. This means having to write a script. You’ll have to work hard to ensure you can use the right words and get the right message across in the video.

Create a basic shooting script for what kind of shots you want. Here you can sketch out basic shots with directions and explanations on the side.

How do you want the viewer to feel watching your video? Should they be excited, amazed, inspired, or interested? You can set this vibe with the shots, script, and the music.

Get an inexpensive dynamic or lavalier microphone. Put the script in front of the voice over artist and record the lines. Make sure to give directions on tone and pronunciation.

Record the shots that you have in mind. You can do this with a basic camcorder or even a phone with a tripod stand.

You can make your video light and fun with animations and special effects. Add in things like doodles, stick figure animations, flowcharts or animated graphs.

You’ll need some background music to set the tone of your video. There are tons to choose from at royalty free music sites. There are even premade jingles and tunes meant for promo videos.

Once you have your shots, you’ll need to arrange them. You can find a lot of free or cheap video editing software out there to do it on. Add in shots as they should appear in the final video

Simply jumping from shot to shot is too jarring. You’ll need to add some transitions in so it looks professional. Most software has helpful options to do this properly.

Add in some text where it’s appropriate in the video. This can be things like the business name or even the headline for a different section of the video.

Your video is useless without proper audio. Make sure your audio sync up with the video so it doesn’t seem out of place.

Once you’re done, it’s ready to package the video. Hit ‘Export’ and let the video render into a finished video file ready for upload.