How to Create a Waitlist and Why It's Useful

A waiting list is a list of people who express interest in your product or service before launching it.


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Steps to Creating a Waitlist

  • Create a Landing Page

    Your landing page should have;

    • ● A strong headline that is focused on the benefits
    • ● High-quality copy that is benefits-based
    • ● A clean design that is not distracting
    • ● An outstanding button with a clear call-to-action


  • Integrate Your Landing Page With Your Autoresponder

    You can use email marketing software such as ActiveCampaign, MailChimp, or Aweber, to integrate with your landing page.

  • Create a ThankYou Page

    After someone opts into your waiting list, they should be directed to a thank you page.


    A thank you page should have a simple thank you message to your subscriber for joining your email list.

  • Create an Optin Form

    There are a few things to keep in mind when creating an opt-in form:

    • ● The form should be easy to fill out
    • ● The form should ask for the minimum amount of information
    • ● The form should be mobile-friendly
    • ● The form should have a clear call to action


  • Set Automated Email Sequences

    To further increase engagement with your waiting list, you should set up automated email sequences that will be sent to those who sign up for your list.

  • Create an Event Countdown and Add it To The Landing Page

    An event countdown should give a precise timeframe of when you will be launching your product/ service for everyone who is on the waiting list.