This is an important point that many digital creators miss. If the first couple of seconds of your video isn’t engaging, people will click off. In today’s information age, people are competing for consumers’ attention. There’s so much information out there that users are spoilt for choice

Using a popular song gives you an edge to be in more people’s faces. This increases your chances of gaining more views, engagement and followers. Although dance videos are known to go viral, you don't have to dance along to these songs. Get creative with the sounds while creating your unique content. 

Even if you're not necessarily an expert, you can share video tutorials and how-to videos based on your experience. Gone are the days where TikTok is viewed as that “cringe dance video app”. 

As much as it’s great to create your content from scratch, TikTok also thrives on trends. This is not to copy what other people are doing, but utilize trends in your content. 

You should include a form of call-to-action in your videos to encourage viewers to write comments. You can ask relatable questions or questions that’ll get people to share their views on something. Creating buzz in your comment section will give the algorithm a nudge to boost your content. In turn, this gives you more views and more comments. 

It’s not enough to go viral with one video and then drop the momentum in which you started. If you want to consistently grow your viewing and following, you need to keep pushing content.