Case study: Resonance Over Reach

An entire marketing strategy in 7 steps and 0 costs

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Introduction

  • What is Resonance Over Reach?

    Resonance Over Reach is a book I am writing that will be going live on Kindle on 1 May, 2026:

    Resonance Over Reach: Marketing for the Abundance of All on the Planet

  • What is the case study?

    In January 2025, a health situation affected my eyesight.

    As a solo entrepreneur, curriculum creator, coach, and mentor at Vibrational Marketing Institute, this impacted my business and my income. Realising my knowledge was trapped inside my head, I experimented with AI to turn the course content into AI prompts that allowed members to continue without my presence

    A method I called AI-as-Content (AIaC).

    These AIaC prompts were tested and tweaked by Founding Members of Vibrational Marketing Institute until we had proof of concept. Through case studies, the book will document how AIaC can be applied to make marketing simple, accessible, affordable, and sustainable for all solo entrepreneurs.

  • Who are the case study participants?

    The invitation was made to existing Founding Members and any solo entrepreneur willing and ready to implement the tools publicly. It's being limited to eight participants, including myself, because that is my personal capacity at the moment.

    You can keep track of all case study participants here: https://vibrationalmarketing.institute/members/


  • What or who is Archetype #27?

    At Vibrational Marketing Institute, we work with archetypes instead of market segments.

    Through a process of permutation, we identify 27 "personas" that represent our audience members. Each audience member requires a different message, a different marketing approach, and often a different product offering.

    The AIaC case studies are best suited for Archetype #27.

    ARCHETYPE #27: The Visionary Co-Creator

    INSPIRATION: Dead Poets Society

    WHY? Like Keating inspiring students to seize the day, they have time, commitment, and passion for doing marketing differently—and they want to help pioneer what's possible.

    Who They Are:

    Revolutionary entrepreneurs with abundant time who are all-in on marketing done differently. They're not just willing—they're eager to experiment, collaborate, and co-create new possibilities. They see themselves as early adopters and thought leaders.

    What They're Experiencing:

    They have everything they need to succeed with AI-as-content: time, commitment, openness, and vision. They're not looking for done-for-you solutions because they want to understand it deeply enough to innovate on it themselves. They want to be in the room where it happens, contributing ideas and shaping the future of how marketing evolves. They need opportunities to collaborate, experiment freely, and push boundaries. They're ready to be case studies, beta testers, and evangelists for this new paradigm.

    Words of Wisdom from Dead Poets Society to those experiencing this:

    "Carpe diem—seize the day! I'm not content to follow the old playbook when there's a chance to write a new one. I have the time, the vision, and the commitment to make marketing something we can all benefit from!"


  • Who am I?

    I am Allison Wentworth Ross and I create things from concept to implementation. More about my tools here: https://allisonwentworthross.com

  • How to use this checklist

    These steps represent the ENTIRE Vibrational Marketing Institute curriculum as AI prompts that you can generate, copy, and paste into your preferred AI app. Each step has its own instructions. Just follow along.

  • Follow along as the case studies grow

    Keep up with what the case study participants are up to here as I write their stories:

    https://vibrationalmarketing.institute/member-stories


    Bookmark the bulleting board for what's happening behind the scenes at Vibrational Marketing Institute:

    https://vibrationalmarketing.institute/bulletin-board



Free tools

Membership optional

  • My Quantum Reality Rocks

    My Quantum Reality Rocks (MQRr) parodies the IMDb website.

    It's a space where you can add your movie synopsis and it serves as a "review" platform where clients and colleagues can leave a 5-star "words of appreciation" comment. It currently has Founding Member synopses as part of the demo:

    https://my-quantum-reality.rocks

  • Quizzy-Cal.click

    A way for you to use your 27 archetypes from Step 5 to combine a quiz and a booking calendar:

    https://quizzy-cal.click

  • Violet Portal

    The blogging platform where we create content for the 27 Conscious Content Consumer Archetypes.

    You'll be listed in the member search with a link to your Violet Portal Business Card:

    https://violetportal.blog/member-filter

  • How to participate in the case study

    All the tools are free and can be implemented on platforms of your preference.

    To be featured in Resonance Over Reach: Marketing for the Abundance of All on the Planet, the first step is to join as a Founding Member.

    On successful payment, you'll be redirected to a booking calendar for an onboarding session. I will work with you personally to get your Quizzy-Cal and Violet Portal Business Card up and running.

    More about joining as a Founding Member: https://vibrationalmarketing.institute/join

  • Meet the existing Founding Members

    We're currently 12 Founding Members at different stages of the implementation process: https://vibrationalmarketing.institute/founding-members/

    The directory will grow as more Founding Members join. Again, due to personal capacity, it's currently capped at a maximum of 20.

  • How you and I can work together

    if joining as a case study doesn't resonate, perhaps we could co-create in other ways. Maybe I can implement your 7 steps or convert your curriculum, program, or book into AI-as-Content prompts. Let's chat:

    hello@allisonwentworthross.com

  • Where to submit feedback, comment, or say hello

    If you have any questions, concerns, issues, errors, or just want to say hello, please connect with me at hello@allisonwentworthross.com