Make sure you include personal perspectives, opinions, and resources you found. Doing this ensures that your content stands out.

For example:

"In this post, I will discuss why WordPress is awesome. I have used WordPress for over 15 years, build 25 websites, used 4 hosting providers and I have created over 1000 blog posts, so I know a thing or two about the pros and cons about WordPress...."

"During my research of this post, I found this study that shows... XYZ."

"Last year, when I ran a full case study to prove that XYZ."

Make sure your URL/Permalink is short.

❌ www.yourdomain.com/how-to-lose-weight-today-because-i--really-want-to-go-to-the-beach-this-summer ❌

✅ www.yourdomain.com/lose-weight-fast ✅

The keyword does not need to be a direct match; something related is fine, so Google makes the connection.

Secret tip: NEVER stop writing because you hit your word count. Write until the user intent is served. Google does not care about word count unless it is needed to solve the query.

For example, "Ultimate Guide To Living With Diabetes" is obviously going to be a long post compared to "How to boil an egg."

A good rule of thumb is to create content that is either the average of the top 5 results, but as long as your content is more valuable, concise and engaging, the word count does not matter.

Your keyword must be in the opening paragraph. Afterwards, write naturally without thinking about the keyword. This ensures a natural flow without "keyword stuffing". Don't think about how many times to use it or "Am I using the keywords too many times". Write naturally and you'll do fine.

Adding lots of small paragraphs is the key. No one likes seeing a huge chunk of text. Separate your content into 3 lined paragraphs at a max.

Use H2 and H3 tags to separate your content. This makes it more organised and send positive signals to Google. The H1 tag is the title of the blog post by default so no need to add that.

Have you included bullet points, lists and internal navigation menus to break up the content to make it more structured and easier to digest?

Your meta description is very important. This is what people see in the Google search results.

Double check your mobile responsiveness. Sometimes when performing last minute edits the mobile responsiveness can be forgotten.

Injecting keywords related to your main keywords is very important. Use Ubersuggest to find related keywords, also ChatGPT can help find related keywords.

Use emotionally captivating images that carry on the story from the last paragraph.

Also, consider using images that help tell the story. If you want examples, go to www.backlinko.com and check any of their posts. Their images are bang on.

Your images must have titles + alt descriptions.

You images must also be as small as possible in file size.

Have you included any external links to back up any claims? Have you quoted anyone and used their blog posts to back up your own opinions?

Internal links are incredibly important for SEO and for the user experience. Whenever possible, link to other pieces of content within your blog post.

If you have a social media presence then share it with your followers. Construct a good CTA and give them an emotional reason or benefit to click and read your blog post.

Do you have a YouTube channel? Why not make a video about the same topic and make a video version of your blog post. You can then embed that video inside the blog post to add even more value.

Take a break, open your blog post in a new window, and read it with fresh eyes. Consider the user intent. Does your content provide a comfortable user experience?

The layout, the colors, the font... do you like it?

Spot anything that is missing?