15 Point SEO Checklist

This checklist will keep your content high quality and help you stay organised. Ranking in Google depends on you creating high-quality content, and this checklist will help you stay on track.


SEO Essentials

  • Word Count - At Least 1,500 Words

    Secret tip - NEVER stop writing because you hit your word count. Write until the user intent is served.

  • Keyword In Opening Paragraph

    Your keyword must be in the opening paragraph. Afterwards, write naturally without thinking about the keyword. This ensures a natural flow without "keyword stuffing". Don't think about how many times to use it or "Am I using the keywords too many times". Write naturally and you'll do fine.

  • Small Paragraphs

    Adding lots of small paragraphs is the key. No one likes seeing a huge chunk of text. Separate your content into 3 lined paragraphs at a max.

  • Headings & Sub-Headings

    Use H1, H2 and H3 tags to separate your content. This makes it more organised and send positive signals to Google.

  • Bullet Points & Lists

    Have you included bullet points, lists and internal navigation menus to break up the content to make it more structured and easier to digest?

  • Meta Description

    Your meta description is very important. This is what people see in the Google search results.

  • Mobile Responsive

    Double check your mobile responsiveness. Sometimes when performing last minute edits the mobile responsiveness can be forgotten.

  • LSI Keywords

    Injecting keywords related to your main keywords is very important.

  • Image Optimization

    Your images must have titles + alt descriptions.

    You images must also be as small as possible in file size.

  • External links

    Have you included any external links to back up any claims? Have you quoted anyone and used their blog posts to back up your own opinions?

  • Internal Links

    Internal links are incredibly important for SEO and for the user experience. Whenever possible, link to other pieces of content within your blog post.

  • Great User Experience

    Take a break and open up your blog post in a new window and read it with fresh eyes. Consider the user intent. Do you feel that your content gives a comfortable user experience.

    The layout, the colors, the font... do you like it?

    Spot anything that is missing?

After Publishing

  • Check your URL is secure after publishing

    After you hit "Publish", open up your URL for the blog post and double check you have a green padlock.

  • Share your link on social media!

    If you have a social media presence then share it with your followers. Construct a good CTA and give them an emotional reason or benefit to click and read your blog post.

  • Embed A Video (Optional)

    Do you have a YouTube channel? Why not make a video about the same topic and make a video version of your blog post. You can then embed that video inside the blog post to add even more value.