How to avoid Making Your Emails Hit the Spam Folder

Learn how to achieve better deliverability with your emails using these tips from Dummies.

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Choose How You Send

  • Use a Third Party Service

    The most common way to send mass emails out to your subscribers is to use a third party service. It’s great if you don’t want to go through the hassle yourself. You can user services like Amazon SES or SMTP.com.

  • Use Your Own SMTP

    If you want to be in control of your own emails, an SMTP server is a viable option to do it. The only drawback is having to do all the setup by yourself.

  • Use Your Domain Email

    It’s always weird to see a business using a standard Gmail or Yahoo email. Avoid that and just use your business’ domain email to send out your emails.

Make Your Emails

  • Watch Your HTML Code

    HTML can always spice your emails to look nice. But if the code has any mistakes or errors, it’s a big issue. Not only will it look messy but it will send your emails straight into the spam.

  • Don’t Overload the Design

    Colors and custom fonts may pop out a certain way, but you’ll need to reel it back. Don’t overload your design to make it look like a billboard. That’s the easiest way to end up getting filtered off.

  • Keep it Simple

    Don’t do anything to the email that you wouldn’t want to receive in your inbox. Be as simple as possible without diluting your message.

Build Trust

  • Add Great Content

    Great content leads to great trust. Even if you get flagged by the system, users will likely back you up. They will be more inclined to add you as an exception if you have great content.

  • Use Recognizable Names

    Don’t have your sender name read out weird or robotic sounding names. Be a little less jarring by having a recognizable name that ties in well with your business.

  • Dial Back Your Email Frequency

    The easiest way to filter out spam is to look at email frequency. Someone that sends out too many of the same emails in a short amount of time is likely a spammer. Don’t be that guy. Try to space out your emails more.

  • Let Them Unsub

    You don’t want your subscribers to regret giving you their email. Give them an option to unsubscribe from your mailing list. Who knows? Maybe they’ll come back some day.

Avoiding Spam

  • Check Blacklists

    Many providers and ISPs will have blacklists for spammy senders. Keep a close watch on them.

  • Keep Email Lists Clean

    Don’t overcrowd your email lists with dead and dormant emails. ISPs are aware of this and too many wrong moves will likely end up having you flagged.

  • Don’t Use Too Many Attachments

    You don’t need much to make a great email. But you do if you want to make it look spammy. Stay away from stuffing your emails with attachments if you want to be taken seriously.

  • Don’t Use Too Many Attachments

    You don’t need much to make a great email. But you do if you want to make it look spammy. Stay away from stuffing your emails with attachments if you want to be taken seriously.