How to avoid Making Your Emails Hit the Spam Folder
Learn how to achieve better deliverability with your emails using these tips from Dummies.
The most common way to send mass emails out to your subscribers is to use a third party service. It’s great if you don’t want to go through the hassle yourself. You can user services like Amazon SES or SMTP.com.
If you want to be in control of your own emails, an SMTP server is a viable option to do it. The only drawback is having to do all the setup by yourself.
It’s always weird to see a business using a standard Gmail or Yahoo email. Avoid that and just use your business’ domain email to send out your emails.
HTML can always spice your emails to look nice. But if the code has any mistakes or errors, it’s a big issue. Not only will it look messy but it will send your emails straight into the spam.
Colors and custom fonts may pop out a certain way, but you’ll need to reel it back. Don’t overload your design to make it look like a billboard. That’s the easiest way to end up getting filtered off.
Don’t do anything to the email that you wouldn’t want to receive in your inbox. Be as simple as possible without diluting your message.
Great content leads to great trust. Even if you get flagged by the system, users will likely back you up. They will be more inclined to add you as an exception if you have great content.
Don’t have your sender name read out weird or robotic sounding names. Be a little less jarring by having a recognizable name that ties in well with your business.
The easiest way to filter out spam is to look at email frequency. Someone that sends out too many of the same emails in a short amount of time is likely a spammer. Don’t be that guy. Try to space out your emails more.
You don’t want your subscribers to regret giving you their email. Give them an option to unsubscribe from your mailing list. Who knows? Maybe they’ll come back some day.
Many providers and ISPs will have blacklists for spammy senders. Keep a close watch on them.
Don’t overcrowd your email lists with dead and dormant emails. ISPs are aware of this and too many wrong moves will likely end up having you flagged.
You don’t need much to make a great email. But you do if you want to make it look spammy. Stay away from stuffing your emails with attachments if you want to be taken seriously.
You don’t need much to make a great email. But you do if you want to make it look spammy. Stay away from stuffing your emails with attachments if you want to be taken seriously.