You have the option to choose skippable or non-skippable formats. According to YouTube, the skippable ads have to be between 12 seconds to 6 minutes. On the other hand, non-skippable ads must be between 15 to 20 seconds.

You only pay when people watch at least 30 seconds of your ad, watch the entire ad or click your call-to-action

If you want your ads to show up on the YouTube homepage or in search results, you should consider running video discovery ads. These types of ads also appear as related videos on a YouTube watch page. 

You’ve most likely seen those skippable ads that run within a YouTube video. Those are in-stream ads. With this format, viewers can choose to skip your ad after 5 seconds. As a result, it’s important for you to include a hook or attention grabber at the beginning of your ad.

Some in-stream ads are non-skippable. These fall under the preroll category. These ads can’t be skipped and span between 15 to 20 seconds. Your preroll ads can show up before, during or after a YouTube video. As a marketer, it’s important that you create preroll ads that are clear, concise and engaging.

Bumper ads are the shortest YouTube ads available to you. With this format, you are given the chance to create 6-second ads that make a difference. Bumpers are non-skippable and appear at the beginning of a YouTube video.

Within your ads account, determine and select the ad objective.

From the breakdown of ad types given above, choose the one that best fits your objective.

Simply set your daily budget.

Your ad can run on YouTube search results, within YouTube videos or on Google partner sites.

This is crucial to your campaign’s success. Use interests and demographics to narrow down your target audience.

Upload the video you want to run as an ad and customize the look and details.