Everything on Pinterest is about visuals. So, you should create high-quality and original video content that grabs your viewer's attention and stops them from scrolling past your pin.

You should work to enhance your overall message by adding text overlays to your video pin. Place the text overlay somewhere at the beginning or end of the video.

Shorter videos are more captivating on Pinterest. It is a strategic way to leave your audience wanting more.

Unlike other social media platforms, people scroll through Pinterest with their audio on mute. Therefore, you should add text overlays and captions to your video pins.

Just like every other platform, you need to set up your video pins SEO for success. Use clear descriptions, titles, and hashtags that will improve your video's discoverability in search results.

If you don't want to use vertical pins, you should use square pins (1:1). They are the next best dimension. Horizontal pins don't attract much attention on Pinterest.

●     Square 1:1

●     Vertical 2:3, 4:5, 9:16

●     Horizontal 16:9

You should make a mini-series that keeps your viewers engaged over time. This is a great way to consistently show off your brand and get more viewers looking forward to the next series.

You can schedule your video pins using third-party apps. This will save you time and make your posting more flexible.

If you are looking to drive more traffic, you should use Pinterest for business to create video ads. These ads will likely be placed where more Pinners can see them.