A lot of ecommerce websites have given up on standard subscription. It can play a great role in gathering your email addresses. Anyone who likes your products/services will surely sign up.
Standard subscription is an easy and straightforward way to ask for an email address. People who find it useful will definitely go ahead.
Including a popup is a great way to grab attention. However, it must be timed so that the visitor has enough time to view your products first.
A popup must include a catchy sentence or a few unresistable options to choose from. It makes sure that the visitor enters his email address.
Asking for direct email subscriptions is fine but offering incentives especially discounts compels the visitor to subscribe.
Free shipping, for limited time or forever, is another great incentive to offer upon email subscription. Everyone wants to save the shipping costs!
If you have a badass newsletter with a great deal of information, people must want to get free access. You can surely offer that upon email subscription.
How about entering an email address to play a game that wins you incentives? It makes the visitor engage with your website for a longer time too.
Make sure the games are interesting such as spinning the fortune wheel, choosing a color etc.
Adding popups on landing pages is an easy way to ask for a subscription. If the visitor likes a product and wants related updates, all he needs to do is enter the email.
It is a good option to ask for a signup before the visitor is allowed to access the product on the landing page. Interested visitors are always ready for it!
Sharing options that allow visitors to share your website, a product/service on social media or through private channels earns you a large number of referrals.
Referral programs should always come with incentives. Offer a discount or a gift over referrals to make your visitors interested in the program.
To build email lists offline, you can collect email addresses from customers who make a purchase in-store.
Organizing meetups and gatherings allows you to interact with people and pass a word regarding your business. Offer your business card in exchange for an email address.
Faires keep happening. As you set up your booth, keep a notepad to enter the email address of each individual who pays a visit or makes a purchase.