The goal of finding your target audience is so that you can create specific video content for them. First, you need to do search queries. These are strings of words users type when using Google, Bing, Yahoo, Instagram, YouTube, Twitter, Pinterest, or any other search engine.

When you see the gaps in your competitors’ content, you can carve your niche from that. Bring something that offers more value, and people will engage with your videos. 69% of marketers are yet to use video in their marketing strategy, which puts you ahead if you start now

Does the niche you want to venture into fascinate you? It's important that you have some passion for the topics you're going to create video content around.

What process can you teach/guide someone else through? People are always looking for how to solve a problem around them. If you can offer solutions to these problems while marketing your product or service, you will build your audience in a short while.

Viewers appreciate great quality content. It’s one of the reasons why they’ll convert into subscribers. And if you’re selling a product or service, consumers. Your scripts, video quality, editing, and every other aspect should be well planned out. And even if you decide to create video content for a popular and profitable niche, you should be authentic in your approach.