Instagram video marketing
Statistics show that the average consumer on Instagram spends over half of their time watching and commenting on videos. Instagram videos now receive 49% more engagement than photos.
● The video should last for only 60 seconds.
● The videos auto-play automatically without sound.
● Aspect ratios of 1.9:1 or 1:1.
● IGTV Clips are 60 minutes for large accounts and 15 to 10 minutes for regular Instagram accounts.
● The videos stay up and don't expire.
● Aspect ratio of 4:5 and 9:16.
✔ Stories are 15 seconds or less.
✔ Instagram stories are mobile full-screen oriented.
✔ To stand out, use stickers, emojis, and other story features.
● Reels are 15 seconds.
● It has audio effects.
● It can reach a wider Instagram community.
● Video Ads are 60 seconds or less.
● The videos are auto-played without sound.
● Multiple-image posts can contain video.
● Aspect ratios of 1.9:1 or 1:1.