When you are writing copy for Facebook ads, it is essential to start with your target audience. Who exactly would you like to reach? Knowing your target audience is necessary as your message can only be relevant to a specific target group. 

Start by looking at your website analytics to understand your audience demographics. 

People are bombarded with ads all the time. When someone looks at your ad, they should be able to understand what you are trying to sell or promote in less than 5 seconds.

Write a clear and concise message that is relevant to your target audience. While some ads can use long-form copy, short and simple ad copy gives you the advantage of hooking your audience fast before they scroll past your ad.

Visuals are important on Facebook ads because they drive the message home and help in increasing the comprehension of your ads.

Tools such as Canva can help you in creating visuals that match your Facebook ad copy. 

Split testing is a strategy that tests two elements against each other in an advertising campaign to find out which element brings out the best returns. You can split-test creative elements, audiences, ad placements, and other custom variables. 

Test two or more different versions of your ad copy to see if there is a difference in engagement. Split testing is a good way to determine which version of your copy performs better.

The best strategy with your call to action is to have a clear goal. Make sure your call to action relates to your message.

Facebook provides CTA buttons, and you can choose one that represents your brand best.

Avoid hyped CTAs that use exaggerated language, as Facebook may ban your ad account. 

A Facebook ad that doesn't mention the price will likely make it harder for someone to convert when clicking on your link.

Customers are more likely to spend money if they feel informed about what they are getting.