Why You Should Use a Bridge Page
If you’re a marketer or affiliate marketer looking to boost conversion, then you should consider using a bridge page. One of the most important things to consider is establishing a sales funnel. The funnel is essentially the path your potential customer goes through, up to the point of purchase. To avoid simply pushing affiliate links directly to your audience, you need to establish a funnel.
A bridge page can help you stand out from other affiliate marketers who are promoting the same products. Instead of sending people directly to a product page, you can meet them at a middle point by creating a bridge page.
When you send people directly to a product page, it leaves little room for you to further convince them to make a purchase. A bridge page provides a form of warmup that allows you to presell an item before sending people to the sales page.
Another powerful importance of bridge pages is that they help you establish trust and a relationship with prospective customers. Through a bridge page, you can introduce yourself and give your personal review of the product or service. Also, you can go a step further to reward prospects with something extra like free content.