Before dashing into TikTok For Business to create ads, it’s important to also create organic videos. One of the most important points to note when getting started with TikTok is to create organic, engaging content. You want people to open your page and stay glued to it. If all you do is create ads, then you’ll fail to connect with your ideal audience. People are becoming more intentional with their digital consumption. 

TikTok allows you to create in-feed ads, branded effects, branded hashtag challenges, top view ads and brand takeovers. This is a paid-for feature so you’ll need to invest some money, depending on your budget. 

Using broad or generic hashtags increases your chances of reaching a wider audience. However, your content can also get lost in the large pool of other videos. If you want to reach a specific set of people, be sure to narrow your hashtags to specifics - but avoid going too specific. If you’re unsure of what hashtags to add, simply type in the main keyword in the TikTok search bar. 

Including influencers in your TikTok campaign is a fantastic way to gain more reach. The influencer marketing industry keeps growing. By building rapport with TikTok influencers who are in line with your brand’s message, you can gain access to their audience. 

Using trending sounds or music on your brand’s videos increases your chances of being seen. TikTok is big on trends. Using popular sounds increases the possibility of TikTok pushing your video to the ‘For You’ page. As a brand, you should also keep up with TikTok trends.