In-feed ads allow you to integrate your video ads into the ‘For You’ page on a user’s feed. In-feed ads blend well with regular videos on the ‘For You’ page so you should make your video stand out. As a rule of thumb, it’s important to catch the audience’s attention within the first few seconds. 

Top View Ads on TikTok show up at the top of a user’s ‘For You’ page after 3 seconds. This helps marketers attain brand exposure through videos that can be up to 60 seconds with sound integration. 

The Brand Takeover format is a pop-up that users immediately see when they open the app on their phones. You can use either a dynamic or static display to capture your audience’s attention. Brand Takeover offers a full screen display of 3 to 5 seconds before switching to the in-feed content. 

Using the Branded Hashtag Challenge format is a great way to gain both sponsored and organic traffic. Similar to regular hashtag challenges, you can create branded hashtags specific to your goals. This offers the audience a fun and exciting way to become aware of and engage with your brand. 

Similar to Snapchat filters, Branded Effects allow you to create tailor-made filters, special effects and shareable stickers. This allows brands to create and share their designs for people to have fun with. It’s a creative way to get people talking about your business. 

Click the ‘Get Started’ button on the TikTok For Business page and fill in the required details. 

Once you’re set up, click on ‘Campaign’ and then ‘Create’.

Choose your advertising objective, set up your campaign name and choose your budget.

Set up an ad group and complete the required details such as placements, ad details, creative type, targeting, budget and schedule. 

Finally, create your ad and be creative with it.